#RamblingMusic : ‘Naiharva’

Kabir was a 15th century mystic poet and saint. His poems are deep. He had a connection with the Almighty … More

Is Technology Disrupting Democracy?

As citizen journalism, social media, search, big data, e-mails and WikiLeaks have taken over the election processes across the world, has technology taken away the integrity from the democratic process?

The Economics of War

Originally published on Sbcltr Indo-Pakistan War (1947). Sino-Indian War (1962). Indo-Pakistan War (1965). Sino-Indian War (1967). Indo-Pakistan War (aka Bangladesh Liberation … More

#RamblingFoodie: Tom & Serg

Friday is food expedition day. After a failed attempt to check out the Notorious Brunch in Arabian Ranches, we decided … More

#RamblingFoodie: Frisco Crepes & Grills

We tried the food at Frisco Crepes and Grills and were taken by surprise!

Betting on Modest Fashion

The consumers of high-fashion no longer live in the West and the hijab is re-defining the rules of high fashion.

#RamblingMusic: Chaap Tilak

This rendition of the Chhaap Tilak Sab Chheeni (Urdu: چھاپ تلک سب چھینی ) is a Qawwali composed by Amir Khusro, … More

Weekday Lunch @Avec

Quick review of a weekday lunch at Avec.

Of Budgets, Ideas and Excuses

“We want to do something different.”
I have heard the above statement enough times to know that 95% of them change their brief after two rounds of ideation to do something ‘usual’, ‘safe’ and ‘something that works’.

15 easy tips and tricks to better content marketing

Tips and tricks to structure your content better and make the most out of your content marketing practices.

Digital Disruption : How to Walk the Talk?

‘Going Digital’, ‘Digital Disruption’ – every buzzword in the marketing dictionary today is about digital and social media. Jumping on … More

5 Reasons to invest in Real Time Marketing

Marketing Communication has come a long way in the last 100 years. In its evolution and diversification from print ads … More

An ode to Rihanna and her bad girl persona

‘BBHMM’ (Bitch Better Have My Money) is in the news for its very NSFW and controversial video. Why am I … More

Escape Tactics – Bringing perspective to Tactical campaigns

More often than not I find my team getting stuck in tactical marketing activities on social media. Everything is ad-hoc … More

How to handle change better?

I admit it. Change makes me uncomfortable. Something about it makes me go – “Oh no! Not again!” It’s like … More

Intelligent marketing content: How to get the foundation right?

Wake up in the morning to the TV turned on, the morning music show plays along in the background. It … More

To Be or Not To Be Social

  I’m a social media junkie. Not a fact that I am proud of as I try navigating between my … More

10 Things I Learnt from my Bosses

More often than not, one gets an opportunity to work with leaders rather than managers who inspire you and mould … More