As citizen journalism, social media, search, big data, e-mails and WikiLeaks have taken over the election processes across the world, has technology taken away the integrity from the democratic process?
“We want to do something different.”
I have heard the above statement enough times to know that 95% of them change their brief after two rounds of ideation to do something ‘usual’, ‘safe’ and ‘something that works’.
‘Going Digital’, ‘Digital Disruption’ – every buzzword in the marketing dictionary today is about digital and social media. Jumping on … More
Marketing Communication has come a long way in the last 100 years. In its evolution and diversification from print ads … More
‘BBHMM’ (Bitch Better Have My Money) is in the news for its very NSFW and controversial video. Why am I … More
More often than not I find my team getting stuck in tactical marketing activities on social media. Everything is ad-hoc … More
I’m a social media junkie. Not a fact that I am proud of as I try navigating between my … More