‘Going Digital’, ‘Digital Disruption’ – every buzzword in the marketing dictionary today is about digital and social media. Jumping on … More
Tag: Content strategy
5 Reasons to invest in Real Time Marketing
Marketing Communication has come a long way in the last 100 years. In its evolution and diversification from print ads … More
Periscope: Is it the next big thing in Broadcast?
Over the weekend I dabbled with Periscope – the app and not the Submarine device, and was absolutely hooked to … More
Escape Tactics – Bringing perspective to Tactical campaigns
More often than not I find my team getting stuck in tactical marketing activities on social media. Everything is ad-hoc … More
Intelligent marketing content: How to get the foundation right?
Wake up in the morning to the TV turned on, the morning music show plays along in the background. It … More
To Be or Not To Be Social
I’m a social media junkie. Not a fact that I am proud of as I try navigating between my … More
