“We want to do something different.”
I have heard the above statement enough times to know that 95% of them change their brief after two rounds of ideation to do something ‘usual’, ‘safe’ and ‘something that works’.
Tag: Advertising
15 easy tips and tricks to better content marketing
Tips and tricks to structure your content better and make the most out of your content marketing practices.
Digital Disruption : How to Walk the Talk?
‘Going Digital’, ‘Digital Disruption’ – every buzzword in the marketing dictionary today is about digital and social media. Jumping on … More
5 Reasons to invest in Real Time Marketing
Marketing Communication has come a long way in the last 100 years. In its evolution and diversification from print ads … More
An ode to Rihanna and her bad girl persona
‘BBHMM’ (Bitch Better Have My Money) is in the news for its very NSFW and controversial video. Why am I … More
Periscope: Is it the next big thing in Broadcast?
Over the weekend I dabbled with Periscope – the app and not the Submarine device, and was absolutely hooked to … More
Escape Tactics – Bringing perspective to Tactical campaigns
More often than not I find my team getting stuck in tactical marketing activities on social media. Everything is ad-hoc … More
