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Ramblings of Anusha

Ramblings of Anusha

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Tag: Advertising

Of Budgets, Ideas and Excuses

“We want to do something different.”
I have heard the above statement enough times to know that 95% of them change their brief after two rounds of ideation to do something ‘usual’, ‘safe’ and ‘something that works’.

Advertising, budgets, creative agencies, Creative briefs, ideas, Industry Trends, innovation, Marketing, Marketing Managers, Middle East, Social media

15 easy tips and tricks to better content marketing

Tips and tricks to structure your content better and make the most out of your content marketing practices.

Advertising, Content Marketing, Digital, Interactive Content, Marketing

Digital Disruption : How to Walk the Talk?

‘Going Digital’, ‘Digital Disruption’ – every buzzword in the marketing dictionary today is about digital and social media. Jumping on … More

Advertising, Content strategy, Digital, Digital Disruption, Digital Marketing, Marketing, RethinkSuccess, Social media

5 Reasons to invest in Real Time Marketing

Marketing Communication has come a long way in the last 100 years. In its evolution and diversification from print ads … More

Advertising, Branding, Content strategy, Culture, Marketing, Real time Marketing, Relevance, Social media, Target Audience
Rihanna

An ode to Rihanna and her bad girl persona

‘BBHMM’ (Bitch Better Have My Money) is in the news for its very NSFW and controversial video. Why am I … More

Advertising, BBHMM, Branding, Celebrity, Celebrity Culture, Fashion, Image, Marketing, Music, Rihanna, Social media, Style

Escape Tactics – Bringing perspective to Tactical campaigns

More often than not I find my team getting stuck in tactical marketing activities on social media. Everything is ad-hoc … More

Advertising, Branding, Content, Content strategy, Marketing, Promotions, Social media

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