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Ramblings of Anusha

Ramblings of Anusha

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Tag: creative agencies

Of Budgets, Ideas and Excuses

“We want to do something different.”
I have heard the above statement enough times to know that 95% of them change their brief after two rounds of ideation to do something ‘usual’, ‘safe’ and ‘something that works’.

Advertising, budgets, creative agencies, Creative briefs, ideas, Industry Trends, innovation, Marketing, Marketing Managers, Middle East, Social media

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