This rendition of the Chhaap Tilak Sab Chheeni (Urdu: چھاپ تلک سب چھینی ) is a Qawwali composed by Amir Khusro,…
Letter to my 18 year old self.
Dear Anusha, You are 18. You have just left home and have started going to college in a different city.…
A moment of anxiety
The thoughts, they flow. They know. They go. I breathe. It’s calm. Outside. A storm. Inside. The clock. It ticks.…
Weekday Lunch @Avec
Quick review of a weekday lunch at Avec.
My body offends
A women’s body offends people and they all try to control it.
Blood
There was a light shining through the rubble. It wasn’t too bright. Just enough to offer hope that there was a way out. Ayesha was trapped beneath the rubble.
Of Budgets, Ideas and Excuses
“We want to do something different.”
I have heard the above statement enough times to know that 95% of them change their brief after two rounds of ideation to do something ‘usual’, ‘safe’ and ‘something that works’.
15 easy tips and tricks to better content marketing
Tips and tricks to structure your content better and make the most out of your content marketing practices.
Afterwards
Numb. Both body and soul. Hurting and some more. Will the pain stop? Yes, it will if you choose to…
Meera
“In complete control, pretending control, With dignified authority, we are charlatans. Or maybe just a goat’s-hair brush in a painter’s…
Life in a box
“The wound is the place where the light enters you.” -Rumi “1…2…3…4…5…” Leila was counting in the distance while…
Digital Disruption : How to Walk the Talk?
‘Going Digital’, ‘Digital Disruption’ – every buzzword in the marketing dictionary today is about digital and social media. Jumping on…
5 Reasons to invest in Real Time Marketing
Marketing Communication has come a long way in the last 100 years. In its evolution and diversification from print ads…
An ode to Rihanna and her bad girl persona
‘BBHMM’ (Bitch Better Have My Money) is in the news for its very NSFW and controversial video. Why am I…
Escape Tactics – Bringing perspective to Tactical campaigns
More often than not I find my team getting stuck in tactical marketing activities on social media. Everything is ad-hoc…
Pause
“Which is worth more, a crowd of thousands, Or your own genuine solitude? Freedom, or power over an entire nation?…
The Seekers
“What you seek is seeking you.” Her City 12:45am I’m walking out of the club. By now my head is…
The Good Girl
“Don’t raise your voice.” “Don’t laugh loudly.” “Don’t go out and play, you’ll tan your skin.” “Don’t sit like this.…
How to handle change better?
I admit it. Change makes me uncomfortable. Something about it makes me go – “Oh no! Not again!” It’s like…
Intelligent marketing content: How to get the foundation right?
Wake up in the morning to the TV turned on, the morning music show plays along in the background. It…
To Be or Not To Be Social
I’m a social media junkie. Not a fact that I am proud of as I try navigating between my…
10 Things I Learnt from my Bosses
More often than not, one gets an opportunity to work with leaders rather than managers who inspire you and mould…
