“We want to do something different.”
I have heard the above statement enough times to know that 95% of them change their brief after two rounds of ideation to do something ‘usual’, ‘safe’ and ‘something that works’.
Tips and tricks to structure your content better and make the most out of your content marketing practices.
Marketing Communication has come a long way in the last 100 years. In its evolution and diversification from print ads … More
‘BBHMM’ (Bitch Better Have My Money) is in the news for its very NSFW and controversial video. Why am I … More
More often than not I find my team getting stuck in tactical marketing activities on social media. Everything is ad-hoc … More
I admit it. Change makes me uncomfortable. Something about it makes me go – “Oh no! Not again!” It’s like … More
Wake up in the morning to the TV turned on, the morning music show plays along in the background. It … More
More often than not, one gets an opportunity to work with leaders rather than managers who inspire you and mould … More