“We want to do something different.”
I have heard the above statement enough times to know that 95% of them change their brief after two rounds of ideation to do something ‘usual’, ‘safe’ and ‘something that works’.
Category: Marketing
15 easy tips and tricks to better content marketing
Tips and tricks to structure your content better and make the most out of your content marketing practices.
5 Reasons to invest in Real Time Marketing
Marketing Communication has come a long way in the last 100 years. In its evolution and diversification from print ads … More
An ode to Rihanna and her bad girl persona
‘BBHMM’ (Bitch Better Have My Money) is in the news for its very NSFW and controversial video. Why am I … More
Escape Tactics – Bringing perspective to Tactical campaigns
More often than not I find my team getting stuck in tactical marketing activities on social media. Everything is ad-hoc … More
How to handle change better?
I admit it. Change makes me uncomfortable. Something about it makes me go – “Oh no! Not again!” It’s like … More
Intelligent marketing content: How to get the foundation right?
Wake up in the morning to the TV turned on, the morning music show plays along in the background. It … More
10 Things I Learnt from my Bosses
More often than not, one gets an opportunity to work with leaders rather than managers who inspire you and mould … More
Ramblings of Anusha 